Blogs

What happened with the Swarovski BrandKnown for their excellent quality beads and stones, the Swarovski brand made major changes to their distribution in 2020 by simply only allowing the sale of crystal components to brand owners who are approved by Swarovski and sign a Authorized Buyer Agreement which requires that the Swarovski brand name not be used for marketing finished products.Due to changes in leadership at the company, control over the brand name was tightened and Eureka, like many …